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Hair’s Needs


  1. Curly Hair

    Curly Hair

    Buy now online the right products for your curly hair!

    Nourish your curly, frizzy hair without weighing it down. 

    How can I find the right product for my curly hair?

    The perfect product for curly hair – whether thin or thick - leaves hair supple and soft and controls frizz, without weighing hair down. 

  2. Fine,  Flat Hair

    Fine, Flat Hair

    Buy now online the right product for fine, flat hair!

    Fine hair is usually fragile and sensitive and it needs control and hold, especially in the roots.

    How can I find the right product for fine, flat hair?

    The perfect product for fine hair adds volume to your hair, leaving it strong and supple. For a long-lasting hairstyle and lightweight, soft hair. 

  3. Dandruff

    Dandruff

    Buy now online the right product to reduce hair dandruff!

    Dandruff is a skin condition that affects the scalp. It is the shedding of dead skin cells from the scalp.  In a person with dandruff, usual skin renewal cycle gets speeded up causing more patches of dead skin cells.

    How can I find the right product to reduce dandruff?

    The perfect product for hair dandruff cleanses gently and purifies the scalp balancing the hair’s natural ph.

  4. Dry Hair

    Dry Hair

    Buy now online the right product for dry hair!

    Dry hair is often dull, frizzy and difficult to detangle. Dry hair is mainly caused by overuse of heated styling tools or shampoos.

    How can I find the right product for dry hair?

    The perfect product for dry hair cleanses hair gently and nourishes it from the inside out, without weighing it down.

  5. Frizzy Hair

    Frizzy Hair

    Buy now online the right product for frizzy hair!

    Frizzy hair is sensitive to sudden changes in temperature and humidity. The cuticles tend to open and so hair is tangled and unmanageable.

    How can I find the right product for frizzy hair?

    The perfect product for frizzy hair protects and moisturizes hair, sealing the cuticles and leaving hair soft and more manageable.

  6. Greasy Hair

    Greasy Hair

    Buy now online the right product for greasy hair!

    Greasy hair is caused by an excess sebum production.

    Often people use aggressive shampoos in order to prevent greasy hair: these shampoos tend to increase the hair dryness because sebum is a natural ‘barrier’ that protects hair. If the scalp is constantly being stripped of oils, the more forcefully it tries to replace those oils. This makes hair greasier.

    How can I find the right product for greasy hair?

    The perfect product for greasy hair cleanses gently and moisturizes the scalp, balancing the hair’s ph and leaving hair soft, clean, and lightweight. 

  7. Damaged Hair

    Damaged Hair

    Buy now online the right product for damaged hair!

    Damaged hair is the result of dry hair that has been neglected for too long or that has been chemically treated (bleaching, perm or chemical straightening). Hair is dull, frizzy, tangled and full of split ends. The damaged cuticles tend to open and expose the cortex, leaving hair dull and weak.

    How can I find the right product for damaged hair?

    The perfect product for damaged hair repairs the inner layer of the hair shaft, seals the cuticles and protects hair from environmental aggressors. 

  8. Sensitive Scalp

    Sensitive Scalp

    Buy now online the right product for sensitive scalp!

    Sensitive –or sensitized- scalp is usually dry. Itchiness, redness and flaking in the most sensitized areas of the scalp are common symptoms. Sensitive scalp symptoms can be often confused with dandruff symptoms because both show scalp flaking.

    How can I find the right product for sensitive scalp?

    The perfect product for sensitive scalp cleanses, soothes, and moisturizes the scalp leaving it supple and soft and protecting hair from environmental aggressors and from overuse of heated styling tools. No more scalp flaking.

  9. Anti-hair Loss

    Anti-hair Loss

    Buy now online anti-hair loss products

    Hair has a programmed life cycle: a growth phase, rest phase and shedding phase. Each hair follicle produces a limited number of hairs; when there is hair loss or thinning hair, the life cycle of hair is too short and so the hair follicle does not produce hairs. Another case is the process in which growing hair loses density. Thinning hair can be caused by physical stress, physical trauma, and pregnancy and so on. It is advisable to nourish and protect the follicles with specific products in periods of growth phase.  

    How can I find the right anti-hair loss products?

    The perfect anti-hair loss product cleanses hair leaving it supple and soft and nourishes the follicles in order to increase the number of cells that will build the hair shaft. 

  10. Color-Treated Hair

    Color-Treated Hair

    Buy now online the right product for color-treated hair!

    Hair color can make hair more porous. Depending on the type of color, the damage can be on the surface of the hair shaft (toner), on the inner layer of the hair shaft (dye) or even deeper (bleached hair). For this reason, color-treated hair needs an intensive hair care in order to enhance the beauty of the color and to leave hair healthy and soft.

    How can I find the right product for color-treated hair?

    The perfect product for color-treated hair cleanses and adds shine to hair, preventing the color from fading due to sunrays or environmental aggressors. For healthy, strong hair from roots to ends.  

  11. Normal Hair

    Buy now online the best product for normal hair!

    “normal hair” means a type of hair that does not have any particular problems or scalp conditions.
    It looks shiny, healthy and strong. There are many factors- exogenous and endogenous- that can compromise this ideal situation and, for this reason, it's important to use mild products and treatments that cleanse hair without damaging it. You can use a mask or a nourishing treatment twice a month to balance the natural pH of hair. 

    How can you find the best product for normal hair?

    The secret of a gorgeous mane is to wash hair in the right way. You have to choose the right shampoo. Normal hair is not difficult to treat. If you want to get beautiful, healthy hair you must choose a shampoo that balances the pH and cleanses hair gently. 

  12. Blonde, Bleached Hair

    Blonde, Bleached Hair

    Buy now online the right product for bleached hair!

    Bleached hair needs an intensive hair care because it is more sensitive in comparison with other types of hair, especially after sun exposure. Blonde hair is dull and tends to get yellow shades because of sun or, in some cases, because of the lengths pigmentation loss.

    How can I find the right product for bleached hair?

    The perfect product for bleached hair seals the cuticles, protecting hair from pigmentation loss; it protects hair from free radicals and from premature aging and leaves it shiny, glossy, without weighing it down.  

  13. Sun-Exposed Hair

    Sun-Exposed Hair

    Buy now online the right product for sun-exposed hair!

    Sun-exposed hair is often dry and sensitized: sunrays damage the color and leave hair weakened and fragile. If you do not protect your hair from sun, by the end of summer, you will get dry, frizzy, tangled and fragile hair.

    How can I find the right product for sun-exposed hair?

    The perfect product for sun-exposed hair cleanses hair gently, balancing the ph of your hair and preventing hair color from fading. It repairs your hair, leaving it soft and healthy. 

  14. Aging Hair

    Aging Hair

    Buy now online the right product for aging hair!

    Aging hair is a reality that many post 50 men and women are experiencing: hair looks thinner and brittle, hair growth is slower and hair is more fragile so that it is difficult to get long-lasting hairstyles.

    How can I find the right product for aging hair?

    The perfect product for aging hair nourishes and eaves hair and scalp supple and healthy: hair is shinier, suppler and full-bodied for a long-lasting hairstyle. 

  15. Vegan Products

    Vegan Products

    Buy now online vegan hair products!

    Nowadays, we pay more attention to sustainable resources.

    Certified vegan products

    Vegan products are 100% cruelty free and they are not tested on animals. All our vegan products are certified. 

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